Raindrop Communications - Success stories

Raindrop Communications has a successful track record of attracting new clients and working with them to achieve measurable results. Following are a few of our successes and success stories in progress.

• A high-profile Vancouver-based research institute hired Raindrop Communications to handle the media relations for a conference of eight former foreign ministers that included former U.S. Secretary of State Madeleine Albright and former British Foreign Secretary Robin Cook and former Canadian minister of foreign affairs Lloyd Axworthy. Raindrop Communications also coordinated national and local advertising for two public events related to the conference.

• Jamaica’s largest rum producer hired Raindrop Communications to generate media coverage for a visit to B.C. by the company’s new senior blender. Our story pitch strategy resulted in several major TV and radio interviews, including an appearance on a nationally televised daytime talk show.

• Raindrop Communications was hired by one of Scotland’s most well known scotch distilleries to promote a public tasting in Vancouver of a rare $1,000 bottle of scotch. Our media relations strategy for the event generated much public interest and resulted in a dozen major print and broadcast stories in B.C. including a feature article on the front page of the Vancouver Sun’s business section.

• A large provincial not-for-profit education organization wanted a detailed audit of its internal and external communications to determine how it could improve its service to existing members as well as increase its membership overall. The organization wanted a consultant who would understand the need for confidentiality. Raindrop conducted interviews with all staff and board members and undertook a province-wide survey of the organization’s members and non-members in order to identify strengths and weaknesses in the current communications processes. and solutions that could be used to generate positive changes.

Raindrop communications delivered a report outlining the organization’s main strengths and weaknesses along with 50 recommended solutions and strategies for improving communications. These included developing a comprehensive communications plan, streamlining media relations processes, upgrading the e-business and e-marketing components of the organization’s website, and refreshing its visual identity and brand.  The audit recommendations were fully accepted by the board and organization is now in the process of implementing them

• A major post-secondary education institution in B.C. was seeking a way to acquaint editors and reporters with its campus and introduce them to key researchers and senior administrators. Michelle Cook, principal of Raindrop Communications, developed and managed a highly popular annual networking event in the form of a croquet invitational. The event was attended by about 75 people annually – almost half of them media reps from all major Vancouver outlets. The event served to generate a large database of contacts for the university’s public affairs office, and subsequently generated coverage of several of the institution’s research initiatives.